Packages and pricing

Simple prices, no surprises.

Every experience is made for one place, so every project is quoted after a free chat. These starting prices give you an idea of what to budget.

Founding venue pilots

For a limited time, you can have a pilot project for a fixed £1,500, in return for your feedback and permission to share the results as a case study.

Ask about a pilot

Or email hello@curiodigital.co.uk

  • Pilot

    £1,500

    A short taster to try with your visitors. A limited-time offer.

    • 3 to 4 chapters
    • One or two levels
    • Our illustration style, with some art made for your place
    • Works on any phone, with no app
    • A one-page guide for your staff
  • Standard

    from £3,500

    A complete story adventure for your venue.

    • 5 to 6 chapters
    • Two levels: Explorer and Detective
    • Scenes and a guide character drawn for your place
    • A certificate to print or save
    • Artwork for your QR signs
    • A one-page guide for your staff
  • Signature

    from £8,500

    Bigger, richer experiences for busy sites.

    • Several routes or stories
    • Narration
    • Other languages
    • Seasonal versions
    • Reports on how visitors play
  • Seasonal edition

    from £1,000

    A Halloween, Easter or Christmas version of an experience you already have.

    • New story and artwork for the season
    • Uses your existing experience

Annual licence

from £500 a year

The first year is included in every project. The licence covers hosting, updates, support and small text changes, so your experience keeps working with nothing for your staff to maintain.

Add-ons

  • Printed QR signs and posters
  • Printed certificates or stickers for your shop
  • Professional narration
  • Translation
  • Extra chapters
  • A launch day at your venue

Prices are a guide. We’ll give you a fixed quote after we’ve talked about your place, and the price we quote is the price you pay, with nothing extra on top.

Visual stories for schools and SEND settings start from £950. See visual stories and prices

Download a one-page summary to share (PDF, 1 page)

Bespoke and beautifully made, at a fraction of the standard agency price.

You get what a bespoke agency makes: a story about your place, original artwork and careful accessibility. You don’t pay to build an app from scratch, because every experience runs on our own tested player.

  • Do-it-yourself trail tools

    Made for one place
    No: a general template
    Story written with you
    No: your staff write it
    Original artwork
    No: templates and your own photos
    Accessibility (WCAG 2.2 AA)
    Up to you to check
    First year of hosting and support
    You look after it yourself
    Charges per player or a cut of your takings
    Some charge per phone or per play
    Typical cost
    Low fees, but your staff do all the work
  • Curio Digital

    Made for one place
    Every scene and story is about your venue
    Story written with you
    Written with you, checked by you
    Original artwork
    Original illustrations drawn for your place
    Accessibility (WCAG 2.2 AA)
    Tested on every screen
    First year of hosting and support
    Included
    Charges per player or a cut of your takings
    Never: one flat price
    Typical cost
    From £3,500
  • Bespoke agencies

    Made for one place
    Yes
    Story written with you
    Yes
    Original artwork
    Yes
    Accessibility (WCAG 2.2 AA)
    Usually
    First year of hosting and support
    Varies
    Charges per player or a cut of your takings
    Varies
    Typical cost
    Typically tens of thousands of pounds

Agency costs as published in October 2026 in UK developers’ guides (Tappable, Appetite).

How a project works

  1. A free chat

    Tell us about your place, your visitors and what you’d like them to discover.

  2. A visit and an idea

    We walk round with you, find the stories, and send you an outline and a fixed price.

  3. Story and design

    We write and illustrate it. You check the facts and approve the story.

  4. Build and test

    We build it and test it on real phones, with real visitors where we can.

  5. Launch

    Your QR signs go up, your staff get a one-page guide to answer visitors’ questions, and visitors start playing. We’re on hand to help.

  6. Afterwards

    Hosting, support and small changes are covered by the annual licence. The first year is included.

Questions venues ask

Do you work with councils and town centres?

Yes. A story trail can link shops, landmarks and green spaces, giving families a reason to explore a town centre, high street or country park. We can give you costs and a description for a funding bid.

How long does it take?

Most projects take a few weeks from the first visit to launch, depending on the size of the story and how quickly facts can be checked. We’ll agree dates with you at the start.

Who writes the story?

We do, with you. We find the stories in your place, write them, and send everything to you to check. Nothing goes live until you’ve approved the facts and the final version.

What do we need to do?

Walk round with us, share any stories, facts or photos you have, check the story when it’s ready, and put up the QR signs. There’s no hardware to install and nothing to maintain.

What if there’s no signal on site?

That’s fine. Special technology means visitors only need a signal for a few seconds at the start, not while they go round.

Is it accessible?

We design to the Web Content Accessibility Guidelines (WCAG 2.2 AA) and test every experience with automated checks, a keyboard and reduced motion. Two levels let younger children and adults play together, and narration can be added.

What about our visitors’ data?

We don’t collect or store any. There are no accounts and no tracking, and a player’s name and progress stay on their own phone.

Can we pay for it with a grant?

Often, yes. A Standard project, with its first year of hosting and support, fits well within a National Lottery Heritage Fund grant, which starts at £10,000, with room for signs and a launch. We can give you costs and a description for your application. Some funders ask for digital work to be openly licensed, so tell us who you’re applying to and we’ll agree how that works before you apply.

Do visitors have to pay?

That’s up to you. Many venues include it with entry; some charge a small fee for a trail pack. If you charge, every penny is yours: we never take a cut. We can talk through what suits your visitors.

Have a place with a story to tell?

We would love to hear about your venue, your visitors and what you would like them to discover.

Email us

Or email hello@curiodigital.co.uk